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Financial Plans without Incentives.

Wealth strategies are designed with a select client in mind. The focus is on objective, comprehensive thinking in collaboration with other professionals to create a benchmark for wealth preservation and growth. Financial planning engagements are independent of any product incentives or referral fees.

Kelly has an Honours BBA and is an Associate of the Institute of
Canadian Bankers, Affiliate of the Society of Trust and Estate Practitioners, a
Certified Financial Planner, and received the distinction of Fellow of FP
Canada in 2015. He has over 25 years of financial industry experience.

His academic knowledge has been complimented by supporting business
bankers, junior advisors and being an estate specialist for an Ontario Credit Union for  over  17
years. His volunteer work with FP Canada and
FP Canada Institute since 2008 has included: 
the Examinations Committee, the Book of Knowledge Committee, the Professional Disciplinary Panel, the Awards and Recognition
Committee, an initial instructor for the Professional Education Program, and
serving on multiple National research panels that have explored such questions as; Inhibitors to
Financial Plan Implementation, Technology and
it’s effect on Financial Planning, CPP Decision Model, and
recently the RSP Drawdown Model.

Insurance subject matter expert providing ongoing wealth transfer advice on complex insurance strategies to Branches in Western Canada and their high-net-worth and ultra-high-net-worth clients.

Offering strategic insurance solutions for high-net-worth clients in a variety of planning areas including intergenerational wealth transfer, equalization of estate interests, philanthropic planning, corporate wealth transfer and domestic tax planning.

The role of Executor is often thought
of as a position of “honour".  Most
people who accept the role of Executor do so without fully comprehending what
will be required of them.  Being appointed as an Executor of a Will has a
great deal of responsibility.  It is a fiduciary duty and there is
considerable personal liability associated with it.  As a Certified Executor Advisor, my job is to
set the Executor up for success by providing them with a roadmap for their
future role, as well as, working with the Testator to make sure his/her wishes
are understood.  By working together, the
Executor has the direction and the information required to fulfill the final
wishes of the Testator and will significantly reduce the time and risk associated with performing these duties. 
No one wants their Executor to fail.  Working together and planning
ahead goes a long way in setting up the Executor to succeed.  That is best
way to ensure that this role is truly an "honour".

At Affinity Capital, we specialize in providing comprehensive financial planning services, as well as expert accounting and tax filing for individuals, families, and small business owners. Our mission is to simplify the complexities of finance and empower our clients with clarity, confidence, and control over their financial futures.

With a strong foundation in both financial planning and tax strategy, we bring a well-rounded approach to helping clients achieve their personal and business goals. Our services include:

• Holistic financial planning


• Investment and retirement planning


• Tax planning and preparation


• Business accounting and bookkeeping


• Cash flow and budgeting support


• Strategic advisory for entrepreneurs and incorporated professionals

Credentials

We are led by a team of Certified Financial Planners (CFPs) and experienced tax professionals who are passionate about helping clients make informed decisions.

What Makes Us Unique

What sets Affinity Capital apart is our ability to bridge the gap between long-term financial planning and detailed day-to-day financial management. We don’t just look at the numbers — we look at the whole picture. Our personalized approach ensures that each client receives tailored strategies that align with their values, goals, and lifestyle. Whether you’re building wealth, managing a business, or planning for retirement, we’re here to support every step.